Sortech
I designed Sortech’s new website to simplify its presentation and create a bold, futuristic look that aligns with its market repositioning.
- Industry
- Consultancy
- Client
- Sortech
- Service
- UX UI Design
- Type
- Responsive website
Context & problem
Sortech, a technology consultancy, was repositioning itself in the market and needed a website with a bold, futuristic look and a simpler way to present its services.
- Outdated image — The old website no longer matched the company's new positioning.
- Too much information — Services were hard to understand at a glance.
- Weak differentiation — The brand looked like every other consultancy.
Process & discovery
I redesigned the website to simplify the message and give the brand a distinctive, future-facing presence. I also worked full stack, building the website in Next.js and TypeScript, with Next.js API routes for contact requests.
- Position — Workshops to define the new message and audience.
- Simplify — Services and content reorganised into a clear structure.
- Design — A bold, futuristic visual language across responsive pages.
- Launch — Handoff and support through development and launch.
Results
The new website gave Sortech a presence that matches its new market positioning.
- Bold New — Brand Presence
- Responsive — Website Launched
Tools
Design and code in one flow: from UX/UI in Figma to the frontend and backend in production.
- Figma — UX/UI & Prototypes
- Next.js — Website & API Routes
- TypeScript — Frontend & Backend
Learnings
- Positioning first — A clear message made every design decision easier.
- Bold needs restraint — A futuristic look works best with simple layouts.
- Say less, show more — Visuals communicated what long paragraphs could not.