Original Precatórios
A platform designed for a new investment segment, allowing users to invest in government debt tokens via blockchain for future returns.
- Industry
- Finance
- Client
- Alvarez & Marsal
- Service
- UX UI Design
- Type
- Responsive web
Context & problem
Original Precatórios, with Alvarez & Marsal, created a new investment segment: government debt tokens on the blockchain, letting people invest today for future returns.
- An unknown asset — Few investors understood what government debt claims are.
- Blockchain anxiety — Tokens and wallets sounded risky and technical to most people.
- Trust is everything — A brand-new platform had to feel as safe as a traditional bank.
Process & discovery
I designed the responsive platform from discovery to delivery, turning a complex financial product into a clear investment journey. I also worked full stack, building the platform in Next.js and TypeScript and the Node.js backend for sign-up and investments.
- Research — Interviews with investors to map doubts and expectations.
- Explain — Content and flows that teach the asset step by step.
- Design — Onboarding, investment and portfolio screens for web and mobile.
- Validate — Usability tests to check clarity and confidence.
Results
The platform made a brand-new asset class simple to understand and to invest in, from first visit to first investment.
- Blockchain Investing — Made Approachable
- End-to-End — Investor Journey
Tools
Design and code in one flow: from UX/UI in Figma to the frontend and backend in production.
- Figma — UX/UI & Prototypes
- Next.js — Web Platform
- TypeScript — Frontend & Backend
- Node.js — Backend & APIs
Learnings
- Hide the complexity — Users did not need to understand blockchain to trust the investment.
- Education converts — Explaining the asset in context removed the biggest barrier.
- Show the future value — Clear return projections made the investment tangible.