Jaulie
I designed the website to attract clients and help them easily understand the benefits of sustainable solar energy credit solutions.
- Industry
- Solar energy
- Client
- Jaulie
- Service
- UX UI Design
- Type
- Responsive web
Context & problem
Jaulie offers solar energy credits, a way to save on electricity bills without installing panels. The company needed a website that attracts clients and explains the benefits in simple terms.
- A new concept — Most people had never heard of solar energy credits.
- Low trust — Energy savings promises can sound too good to be true.
- No clear path — Visitors did not know how to start or what to expect.
Process & discovery
I designed the responsive website around one goal: make the offer easy to understand and easy to act on. I also worked full stack, building the website in Next.js and TypeScript, with Next.js API routes to capture leads.
- Understand — Workshops to learn the business model and customer questions.
- Simplify — Content structured to explain savings in plain language.
- Design — Responsive pages with clear visuals and strong calls to action.
- Test — Reviews with potential clients to check clarity and trust.
Results
The new website gave Jaulie a clear and credible digital presence to explain solar credits and bring in new clients.
- Responsive — Website Launched
- Clear Solar Credit — Value Proposition
Tools
Design and code in one flow: from UX/UI in Figma to the frontend and backend in production.
- Figma — UX/UI & Prototypes
- Next.js — Website & API Routes
- TypeScript — Frontend & Backend
Learnings
- Explain before you sell — Teaching the concept first made the offer much easier to accept.
- Trust signals matter — Simple numbers and real examples made savings believable.
- One page, one action — A single clear next step guided visitors to get in touch.